According to an article by Frederick Vallaeys, co-founder, Optmyzr, in Search Engine Journal, there is a good way to identify what you can automate. Identifying what you want to achieve from automation helps you identify the right tools and technologies.īesides why you want to automate, it is also worth determining what is worth automating. Is it a challenge you face, such as being unable to find the keywords that are reaching your target audience for which you need a solution? Or is it a particular process you want to improve through automation? Automation capabilities vary from tool to tool. Identify Your Automation Goalīefore automating your PPC campaign, identify what you want to achieve from automation.
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Learn more: How To Optimize PPC and SEO To Boost ROI By 25% 1. Here are a few automation best practices to reduce wastage and improve conversions. Having said that, to succeed in PPC automation, there are certain best practices you need to follow. This is evidenced by the plethora of automation options available, from automating campaigns and researching keywords to suggesting ad copies, campaign analysis, and reporting.
Over the last few years, companies such as Google have invested heavily in PPC automation. The same holds good for pay per click (PPC) advertisements. Automation helps marketers save significant time and money and achieve higher returns by automating certain tasks and processes. According to the report, the proportion of businesses not using automation in 2015 (24%) reduced to 12% this year. Since integrating with Automate Rule Engine we’ve been able to test hundreds more creatives than we could in the past, without having to spend additional time or money” said Alexander Shilyaev, COO/CMO of Melsoft Games.In 2020, Smart Insights, in collaboration with CommuniGator, came out with the State of Marketing Automation in 2020 report. “Automating workflows has been critical in us being able to scale campaigns the way we have. With roughly 20% of their ad spend running through these workflows, the team could rely on the Adjust Automate to pause, scale and create new campaigns. They were looking for a single solution which would allow them to compare performance across all channels without having to work across 10 separate dashboards. Melsoft also introduced workflows to automate parts of the optimization process. The performance marketing team at Melsoft Games was using over 10 networks, each with a high number of campaigns at any given time. The trend underscores the need for app developers to invest in paid user acquisition in order to drive growth.Yet, increasing budgets, channels, and costs to scale also add up to an increase in operational work. In 2019, the number of paid installs across the app economy increased by 25% from the previous year.
“Like many game developers, Melsoft is focused on achieving positive Return On Ad Spend (ROAS), all while increasing their user acquisition spend (and campaigns) every month.” Those who use their resources most efficiently and utilize the technology available to their benefit will see the most impressive results, and will ultimately be the most successful,” said Leonid Eletskikh, Director Sales Russia & Eastern Europe at Adjust. “High cost-per-install rates are the norm in gaming, meaning that marketers have to optimize their spend more often, and in more detail. That represents an annual growth rate of 14%. According to Forrester’s Marketing Automation Technology Forecast, global marketing automation investment is projected to reach $25.1 billion by 2023, increasing from $11.4 billion in 2017. The study highlights how the Belarusian casual games developer, whose portfolio of games are played by over 20 million users worldwide, has doubled its ad spend and increased campaign management efficiency by 40% through the use of Adjust’s latest marketing automation technology.īusinesses are continuing to prioritize marketing technology to meet the increasing demand for personalization, and the need to rapidly collect and analyze user data to improve customer experience and optimize campaign spend.
New case study from Adjust demonstrates how marketing automation helped leading games developer Melsoft Games automate workflows and increase the scale of its ad spend without adding headcountĪdjust, the global app marketing platform, today released a case study with Melsoft Games that demonstrates the impact of marketing automation on campaign management.